Having a blog project means devoting your site or part of your site to regularly publishing articles around a certain subject. The more good quality articles a blog has, the more interesting it is for readers.
SIMPLE TEXTS- Topics require little or no explanation and little research effort.
SPECIALTY ITEMS- Subjects require significant explanation and research effort.
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What are the elements that make a blog post successful?
Step 1- A clear and concise title that goes to the subject’s heart and arouses curiosity.
Step 2- The blog post must be recent or have been updated to reflect the current situation.
Step 3- The content must deliver on the promise of the title and must be written in a captivating way, in the language of the target group, and without errors of substance or form. The first sentences should make you want to continue reading the rest of the article.
Step 4- The text should be structured clearly and attractively and include paragraphs, subheadings, or even lists or tables to simplify the presentation of the data as much as possible. The layout must also be neat to seduce the eye of visitors.
Step 5- Images, graphics, or videos can enhance and make the text more lively.
The more convincing and numerous the articles on a blog are on a given subject, the more they demonstrate the competence of the entire blog and, therefore, the company that runs it. Good blog posts are characterized by the fact that they are never superficial despite plain language and short sentences. In addition, the more a blog article has content optimized for search engines, the more it will be visible and easily found by Internet users. Indeed, in this respect, the EAT-Score (Expertise, Authority & Trust) is a Google ranking factor becoming increasingly important for SEO. The higher a blog’s EAT score, the higher the blog posts rank on Google.
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