Just like all of your communication, your commercial brochure must be graphically and visually attractive to make an impression and actively participate in the transformation (prospect becoming a customer, a customer using a promotion, etc.). The brochure or commercial brochure is a communication medium generally printed in closed A4 format -equivalent to open A3- with one or two folds. It differs from a flyer that does not have one, with a much smaller format. Therefore, these two documents do not meet the same objectives and are not intended for the same target. The brochure is not the only name we can find in the professional environment.
We have just seen that it can also be called a commercial brochure and a presentation brochure, a communication brochure, a leaflet…The brochure differs from other print media (printed media) by highlighting the qualitative side and your company’s values while being intended for a very precise and qualified target. It is not a support that you distribute to the greatest number, such as a flyer or a business card, and it would rather be intended for future customers or at least for qualified prospects.
Why choose Sinha IT Solutions for the creation of a commercial brochure?
Just like all of your communication and your media, the intervention of professionals in creating a brochure ensures relevance and efficiency that you will not find elsewhere.At Sinha IT Solutions, a creative brief is dedicated to each graphic creation, to each project in general. The brief will set out the objectives and the way forward for the whole booklet, and using methods like AIDA can be very helpful.AIDA: Attracting Attention, Arousing Interest, Arousing Desire and Driving Action. If the objective is sales, everything will have to be put in place to achieve it and generate sales (choice of graphics, typography, colors, words used, photos chosen, etc.)
Today, a brochure or commercial brochure remains a very useful and effective communication tool, even essential for most companies. It represents ideal support for qualitative and targeted communication, distributed to future customers or qualified prospects.
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Through its graphic know-how, Sinha IT Solutions supports its clients in producing brochures, books, binders, prospecting documents, or extends the creation of a logo with a line of stationery (creation of business cards, letterhead paper).
Sinha IT Solutions takes care of your paper communication from A to Z: from advice on editorial content, thinking about an appropriate format, a balanced layout, the choice of visuals, the integration of illustrations, maps, or computer graphics to the printing of all types of documents. Thanks to a network of expert partners in creation and printing processes. Sinha IT Solutions guarantees you perfect control at all levels of the production chain. We provide a distribution plan adapted to your objectives.
A precise distribution plan is as important as designing your brochure layout and printing it. Sinha IT Solutions accompanies you to define it as well as possible according to:
Unlike the Internet, print includes any printed medium such as business cards, invitation cards, flyers, and other leaflets. Among these is the brochure, which is more than ever an essential ephemeral communication tool to announce your commercial presence.
The web or print communication of your company, your SME, or your start-up being an integral part of the brand image you convey, the design of a brochure, therefore, owes nothing to chance.Specialist in digital and print communication, Sinha IT Solutions designs your brochures and other advertising media to convey your message in the most effective way possible while conveying a modern print image of your company.Choice of font, images, type of paper, or weight, our team considers each element capable of energizing and modernizing your print image to make this small format print even more impactful.
At Sinha IT Solutions, we do not recommend that you indicate prices on your brochure simply because its lifespan is not eternal, and your products and services are destined to evolve. You will thus avoid recreating and printing x copies of your brochure again while keeping the possibility of distributing them to your prospects without them becoming obsolete.In addition, especially for a brochure, printing plays a key role in its success. It must bet on a qualitative rendering by highlighting your company to attract the prospect that he takes action by buying your product or service.
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